If you’re on an entrepreneurial path, there’s a good chance that there are 5 to 10 influencers who you follow actively.
You fervently read their email blasts, watch their videos on YouTube and tune into their Facebook lives. You might buy from them or you might not, but one thing’s for sure: You are certain that people like them have it all figured out.
They’ve “made it”. They have a huge audience who loves them. They make crazy amounts of money. They live the dream life that you so badly crave. Life is easy for them now.
But business influencers also often receive a lot of backlash for making it all “look so easy”. Or not sharing enough value. Or taking advantage of their audience by pitching their products too much. And there’s an increasingly loud conversation happening online about influencers who aren’t transparent, legitimate, and committed to their audience.